Boosting heritage recommendations through awe and augmented reality
Jorge Nascimento,
Sandra Maria Correia Loureiro
Abstract:Purpose
Drawing on appraisal theories, this paper aims to attempt to demonstrate how augmented reality (AR) strengthens relationships in the cognitive-affective-conative mechanism to shape visitors' recommendation of awe-inspiring heritage experiences.
Design/methodology/approach
A mixed-method approach was undertaken. First, an exploratory pre-study (n = 98) analyzed the multidimensionality of awe appraisals, eliciting the most salient dimensions in tourism experiences for informing the main study. Subseque… Show more
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