Abstract:In this article we propose the category of euphoric narratives both to explain the construction of the sculpture 'Monumento a los hombres del mundial' (Monument to the Men of the World Cup) in Lima, Peru, but more importantly, to analyse a dynamic which transcends that situation and accounts for a set of cultural changes that have arisen in strongly restructured societies for the purposes of neoliberal policies. The Peruvian national football team's qualification for the World Cup in Russia in 2018 generated a… Show more
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