Book Review: Digital Business Discourse

Abstract

This book contains the most comprehensive collection of research about digital business discourse. It is an essential resource for all communication scholars interested in this area of study. With its easily readable and engaging content and style, it can also serve as an appropriate text for many communication courses with a focus on digital communication. Perhaps most noteworthy about this book is its focus on language and discourse in digital business communication. So often, research about emerging communication technologies dwells on the features of these technologies. This book, by contrast, provides a sorely needed emphasis on the way meaning is constructed in digital business discourse.Darics (2015b) opens the book by establishing the need for a work on digital business discourse given the growing popularity of and variation in digital communication situations. She recognizes the challenging nature of defining digital business discourse with the competing views of what constitute the terms business and discourse. She provides an excellent overview of each article contained in the book and how these are well positioned in the area of digital business discourse.Throughout the book, the various researchers provide compelling research and theory about the role of rhetoric, discourse, and language in digital business communication. These researchers come from diverse disciplines and geographic regions. They focus on many genres of digital business communication, including consumer