“…The burning challenge for business schools is to ‘own up to the role we play in creating the problems that society now faces through the courses we teach, the theories we espouse, and the values we profess’ (Hoffman, 2021a: 515) and accordingly, this article argues that large-scale animal food production presents one such burning challenge. Many students (and teachers), however, are unprepared for the potential angst that may result from exposure to and engagement with large-scale ethical and social problems (Moratis and Melissen, 2021), which means courage (Worline, 2012) and support is needed to handle complex issues of ethics (Singer, 2002), social justice (Hooks, 1994), and engaging in compassionate behaviours (Lilius et al, 2011); qualities needed for reimagining ‘business education as if people and the planet really matter’ (Hoffman, 2021a).…”