“…However, in 1993 the conceptual tools for understanding this changing postmodern world of work were still embryonic. Since 1993, several streams of literature have evolved, providing a new context for understanding this phenomenon in the fitness industry, including: the sociology of the body (Shilling, 1993;Turner, 1996); emotional (Hochschild, 1983) and aesthetic labour (Warhurst et al, 2000); the social relations of production and space (Lefebvre, 1991;Moss, 1995); body history (Helps, 2007); the sociology of consumption (Saunders, 1988;Baudrillard, 1998;Ritzer, 2004); work identity (Du Gay, 1996;Strangleman, 2004); and aesthetic labour (Warhust et al, 2000;Warhurst and Nickson, 2007). In 2008 a review of this literature prompted a replication of the 1993 survey instrument.…”