2020
DOI: 10.38055/fs030101
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Body As Architecture: Designing the Stout Body in the Age of Standardization

Abstract: This article explores the curious intersections of stoutwear design, Gestalt Psychology, and architectural discourse in early twentieth-century American fashion media. In doing so, it focuses principally on trade media, style guides and advertisements that grappled with the perceived flaws of the stout woman’s physique and how sophisticated design principles, if properly handled, could create the appearance of bodily slenderness. By moving beyond the biological determinism of contemporary obesity discourse, th… Show more

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