2021
DOI: 10.1111/1467-9655.13486
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Bodies of data: doubles, composites, and aggregates

Abstract: In this essay, I describe three bodies of data, analysing how relations are drawn between physical, digital, and political composites. Following the phrase ‘getting to know your data self’, my aim is to draw out the kinds of relations people use data to make, and the versions of the body that I find codified in data imaginaries. Thematically, the stories give different accounts of control over data, as the data body is doubled, built out of composites, and aggregated into a body politic.

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Cited by 7 publications
(4 citation statements)
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References 35 publications
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“…Initiators employed by Digital Life Norway envisioned the Digital Salmon as a “virtual meeting place for scientists interested in how fish feed affects the life and quality of the fish” (Eikenes 2018). Pitching the Digital Salmon as eventually enabling “artificial (marine) intelligence” (Eikenes 2018), the ambition was to bring to work a prediction-active, performative “data double” (Douglas-Jones 2021). Here, this data double was even casted as a “digital twin”—a real-time, continuously optimized model representation, originally used for technical systems (Korenhof, Giesbers, and Sanderse 2023), and now gaining prominence through artificial intelligence (AI) research.…”
Section: Aligning Salmon Extractions With Human Biomedicine: Feed And...mentioning
confidence: 99%
See 1 more Smart Citation
“…Initiators employed by Digital Life Norway envisioned the Digital Salmon as a “virtual meeting place for scientists interested in how fish feed affects the life and quality of the fish” (Eikenes 2018). Pitching the Digital Salmon as eventually enabling “artificial (marine) intelligence” (Eikenes 2018), the ambition was to bring to work a prediction-active, performative “data double” (Douglas-Jones 2021). Here, this data double was even casted as a “digital twin”—a real-time, continuously optimized model representation, originally used for technical systems (Korenhof, Giesbers, and Sanderse 2023), and now gaining prominence through artificial intelligence (AI) research.…”
Section: Aligning Salmon Extractions With Human Biomedicine: Feed And...mentioning
confidence: 99%
“…Today's digital platforms and data practices in the biosciences extend molecular sequence inventories beyond DNA (Waterton 2010;Leonelli 2016). Digital practices are shaped by and have transformed collecting and classification in botany and zoology, as well as more broadly in taxonomy and biodiversity studies (Ellis, Waterton, and Wynne 2010;Strasser 2019;Nadim 2021;Douglas-Jones 2021). In biology, datafication occurs through heterogeneous procedures at different scales across a broad range of laboratory and field settings.…”
Section: Introductionmentioning
confidence: 99%
“…Schüll highlights the ‘creative vocabulary’ (2018: 35) introduced by scholars aiming to capture the intensive datafication of life in western societies. These include the use of terms such as ‘data doubles’ or data selves to describe emergent and temporary virtual/informational profiles that are aggregated from different data sources, sliced and circulated and through which selves become both objects and subjects of power in digital worlds (Douglas-Jones, 2021; Green and Svendsen, Haggerty and Ericson, 2000; Lupton, 2019). Thus, confronted by an advertising company's elaboration of the use of data to target a specific consumer – herself – Goriunova asks“What exactly is this digital entity that she identified as me?…”
Section: Doubles and Shadows – Life With Datamentioning
confidence: 99%
“…This ‘loop’ of (self-) representation and transformation is both recognised and valued by those involved in the development and capitalisation of data-driven tools. It is central to the premise of fitness and ‘wellness’ devices that aim to encourage reflexive interactions with the data self, whether for health or wealth (Douglas-Jones, 2021; Lupton, 2019).…”
Section: Doubles and Shadows – Life With Datamentioning
confidence: 99%