1995
DOI: 10.2466/pms.1995.80.1.27
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Blue versus Periwinkle: Color Identification and Gender

Abstract: This study examined the color identification and vocabulary skills of 101 female and 52 male college students. Femininity scores, color-related hobbies, and academic aptitude scores were also examined for their influence on color identification. The women identified significantly more elaborate colors than did the men. Color identification was significantly correlated with vocabulary but not with scores on femininity. Academic aptitude scores and having a color-related hobby also predicted color identification… Show more

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Cited by 31 publications
(30 citation statements)
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“…As in previous studies (Chapanis, 1965;Greene and Gynther, 1995;Nowaczyk, 1982), women also appeared to be more consistent in their responses to repeated colour samples ( Figure 6). 3.6 Response times for BCTs and frequent non-BCTs: females vs. males…”
Section: Consistency Of Colour Descriptors: Females Vs Malessupporting
confidence: 63%
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“…As in previous studies (Chapanis, 1965;Greene and Gynther, 1995;Nowaczyk, 1982), women also appeared to be more consistent in their responses to repeated colour samples ( Figure 6). 3.6 Response times for BCTs and frequent non-BCTs: females vs. males…”
Section: Consistency Of Colour Descriptors: Females Vs Malessupporting
confidence: 63%
“…In the majority of the reviewed studies it is concluded that gender differences in colour naming have a "nurture" origin -due to different patterns of socialization that probably result in a greater awareness and more distinct internal representations of colour in women (Anyan and Quillan, 1971;Bimler et al, 2004;Greene and Gynther, 1995;Rich, 1977;Simpson and Tarrant, 1991;Swaringen et al, 1978;Yang, 2001). This conjecture is supported by the findings that men whose hobby or occupation (painters, designers, linguists, etc.)…”
Section: Discussionmentioning
confidence: 99%
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“…According to Mario De Bortoli & Jesus Maroto (2001), Orange in Asia is a positive, spiritually enlightened and life-affirming color, while in the US it is a color of road dangers, traffic delays and fast-food restaurants. A study was conducted by Greene (1995) that reflected the interest of women in colors on college students and the cultural effect of Nepalese females who traditionally wear more colorful clothing then men do. This study indicates that gender and cultural differences affect on color choice and the images associated with them.…”
Section: Review Of Literaturementioning
confidence: 99%
“…En fait, les différences de sexe au niveau neuropsychologique ont été largement documentées, les hommes surpassant les femmes sur le fonctionnement visuo-spatial., comme la rotation mentale, et sur le raisonnement mathématique. Les femmes excellent dans les fonctions du langage, la mémoire verbale et la mémoire de travail (Gladue et Bailey, 1995 ;Greene et Gynther, 1995 ;Hall et Kimura, 1995 ;Moffat et Hampson, 1996 ;Duff et Hampson, 2001 ;Halari et al, 2005). En terme d'émotion, les études ont prouvé que les femmes sont plus expressives (Kring et Gordon, 1998), plus sensibles à la contagion d'émotion (Wild et al, 2001) et montrent de plus grandes réponses psychophysiologiques quand elles sont exposées aux stimuli affectifs (Orozco et Ehlers, 1998).…”
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