“…In addition, fluorescence quantum yields of Φ F ( 9 ) THF = 0.0244 and 0.0237 against the standards 9,10‐diphenylanthracene and perylene, respectively, were obtained, which contrast the reported value of Φ F ( 2 ) MeOH = 0.15 of the parent structure. Indeed, this result further corroborates the electron‐deficient nature of 9 , as quenching of the excited state by intramolecular charge transfer from the meso heteroatom is expected to become more favorable 25. Finally, in agreement with Kasha's rule,26 if the excitation wavelength was set to 387 nm, the main emission was still centered around 524 nm, which corresponds to a pseudo‐Stokes shift of Δ S = 137 nm.…”