Blue Ocean Strategy

Mi, Ji

doi:10.1002/9781118785317.weom120024

Cited by 6 publications

(4 citation statements)

References 1 publication

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“…In reality, only a small upper crust of indie games catch the attention of streamers and influencers in the first place, and the process by which they do so is anything but straightforward. These stories also ignore the 'survivor bias' of early adopters of new game production and distribution techniques; what begins as an exciting new 'blue ocean' quickly becomes a hyper-competitive 'red ocean' as other developers attempt to emulate the success stories (Mi, 2015) -indeed, breakout games like Stardew Valley and Among Us occupy significant platform real estate, making it that much more difficult for newcomers to capture attention. Melvin alludes to this, saying part of the challenge for developers is keeping abreast of new avenues for promotion and distribution, without falling into the trap of replicating strategies that no longer work.…”

Section: Streaming Success Stories and Cultural Intermediationmentioning

confidence: 99%

Streaming ambivalence: Livestreaming and indie game development

Parker

Perks

2021

Convergence

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Commercial game makers at all scales of production have increasingly come to incorporate livestreaming into every stage of the game development cycle. Mainstream hits like Fortnite and League of Legends owe their ongoing success in no small part to their massive uptake by streamers, and triple-A releases from major publishers can reliably expect significant attention on streaming platforms. But what about smaller, lower budget games? For independent game developers, the costs and benefits of streaming are less clear. Based on interviews with small commercial indie developers in Toronto and Montréal, this article critically examines different discourses around streaming and commercial indie games, focusing on developer perceptions of the benefits and risks of streaming and its impacts on indie game-making practices, including production, promotion, and community-building. Contrary to persistent popular myths about streaming as the key to ‘discoverability’, commercial indie game development remains a precarious form of cultural work, and indie games collectively attract only a tiny fraction of the overall audience on streaming platforms. There is a high level of uncertainty about the factors that led to a given game’s success, leaving many indie developers ambivalent about leveraging influencer attention and even as they commit significant time and energy trying to doing so.

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Section: Streaming Success Stories and Cultural Intermediationmentioning

confidence: 99%

Streaming ambivalence: Livestreaming and indie game development

Parker

Perks

2021

Convergence

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“…The distinction is namely achieved through four steps: eliminate, reduce, enhance and create value. The cost curve also contributes to the creation of company's mission indicating as basic elements those related to value growth [18].…”

Section: Fig 3 the Updated Strategic Canva Of Domestic Cinema Network * Developed By The Authorsmentioning

confidence: 99%

Using the Blue Ocean Strategy by Ukrainian Cinema Networks in Uncertain Environment

Sheremeta

Чухрай

2020

Innovative Technologies and Scientific Solutions for Industries

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The subject matter of the article is ukrainian film distribution market. In today's world, the movie rental market is a sector of the economy that has recently shown a trend of stable growth. This process in most European countries is associated with the introduction of the latest digital cinema technology, increasing the level of wealth of the population and the high popularity of multi-screen cinemas. Film distribution is a mechanism to support the development, promotion of national cinema, one of the main forms of leisure and intercultural dialogue. The goal of the article is to determine the feasibility of applying the blue ocean strategy by Ukrainian cinema networks to support the trend of dynamic development of the industry. After all, an effective concept of management in uncertain conditions can be a strategy of "blue ocean", the principles of which are considered in the article on the example of market participants in market cinemas of Ukraine. The following tasks were solved: construction of a new strategic canvas for state cinemas of Ukraine; search for new value for cinema visitors; analysis of the foreign market of cinemas. The following methods used are: methods of analysis and synthesis, systemic, structural method in the article were summarized approaches to choosing a methodology for strategic enterprise management, taking into account the contemporary challenges of economic change in the world. The following results were obtainedthe directions and possibilities of application of the "blue ocean" strategy by Ukrainian cinema networks as a tool of strategic success in the field of cinema were developed; the paper proposes a new strategic outline of cinema networks of Ukraine on the basis of a survey of 160 cinema spectators; а strategic plan for state and municipal cinemas has been developed, based on an updated four-action model; benchmarking of the world's leading cinemas was conducted, on the basis of which practical recommendations for the development of Ukrainian cinemas of various forms of ownership were formed; proposals for the creation of a "blue ocean" for companies engaged in the provision of services for the demonstration film products in Ukraine were presented. Conclusion: studies of the use of the "Blue Ocean" strategy have shown that this process is impossible without creating a new value for the consumer.

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“…164-65;Johnson et al 2017, p. 85). There are also various encyclopedia entries about BOS (Low and Ang 2013;Mi 2015). Moreover, BOS is covered in recent MBA-style handbooks aimed at an audience of practitioners Mark 2015, 2017).…”

Section: Blue Ocean Strategymentioning

confidence: 99%

“…A second explanation is that there is less of a need to "Google" management concepts as they become well-known and established in managerial education and practice (Madsen 2016a). This could well be the case for BOS, since the concept has become part of the standard vocabulary in the field of strategy and management (Birkinshaw and Mark 2017;Low and Ang 2013;Mi 2015).…”

Section: Awareness and Interestmentioning

confidence: 99%

Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

Madsen

Slåtten

2019

Social Sciences

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Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the field of strategy and one of the biggest buzzwords in the business world. This paper examines the emergence and evolution of BOS through the lens of management fashion theory. The analysis shows that the BOS concept exhibits several characteristics which makes it highly appealing to organizations and managers. In addition, the emergence of the concept was helped by a good fit with the zeitgeist in the field of strategy during the 2000s, which had shifted to a strong focus on theories and ideas about disruptive innovation and business model innovation. The popularization of the BOS concept can also be attributed to the backing of a powerful supply-side actors, and, in particular, the concept’s creators Kim and Mauborgne. While the attention given to BOS in public management discourse suggests that the concept can currently be considered highly fashionable, evidence about the concept’s use on the demand-side remains limited. Most surveys indicate that the adoption and diffusion is lower than would be expected based on the intensity of discourse surrounding the concept. Therefore, the current study provides some support for the view that supply-side and demand-side activity related to management fashions does not necessarily coevolve.

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Blue Ocean Strategy

Cited by 6 publications

References 1 publication

Streaming ambivalence: Livestreaming and indie game development

Streaming ambivalence: Livestreaming and indie game development

Using the Blue Ocean Strategy by Ukrainian Cinema Networks in Uncertain Environment

Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

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