Blogs on Marketing Library Services

Kaushik, Anna; Arora, Jagdish

doi:10.14429/djlit.32.2.1598

Cited by 3 publications

(2 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Further research on the effectiveness of Web 2.0 application are done by [15] and [16] in which, they reported that marketing through Facebook group are among the top ranking in promoting online databases. [17] reported another application of the social media which is Blogs are also identified as an effective promotional tools. Web 2.0 is also identified be interrelated with Marketing 2.0 as web element is taken to the marketing concept.…”

Section: Promoting Library Servicesmentioning

confidence: 99%

Social Media Promotional Tools in Academic Library

Mustafa¹,

Zainuddin²,

Idris³

et al. 2016

IJCTE

View full text Add to dashboard Cite

The web 2.0 applications such as Facebook and Twitter have been widely used by academic library as a new communication channel to gain the user feedback and insight towards their services and activities. This paper discussed the effectiveness of these two applications; Facebook and Twitter in promoting library services in one academic library with the research university status in Malaysia. This study reported the pilot study of the main research entitled "The effectiveness of Web 2.0 application in promoting library services in Malaysian research university libraries. The objectives of this study are: i) to identify the effect of these two applications in promoting the library services, and; ii) to identify the elements in Facebook and Twitter in promoting the library activities. The research question guiding this study are as follows; i) how frequent library Facebook and Twitter are used? And ii) What are the purpose of using Facebook and Twitter with the students? This study used quantitative method by using a questionnaire survey distributed to 50 students in one of the university libraries. The analysis is done thru simple Microsoft Excel to identify the percentage value. The findings indicated that Facebook provides the greatest impact as promotional tools, disseminating information, medium in answering user inquiries and provides instant feedback on the promotional initiatives. Finding in the elements in promoting found that forum and discussion are the most effective elements in Facebook. On the question of the purpose of using, information, communication is the most popular purpose in both applications. These research findings are useful to libraries and librarians in studying the impact gained by the libraries after embarking these two applications. This study also recommended that enhancement of library website design will provide better user experience in awareness of services and activities.

show abstract

Section: Promoting Library Servicesmentioning

confidence: 99%

Social Media Promotional Tools in Academic Library

Mustafa¹,

Zainuddin²,

Idris³

et al. 2016

IJCTE

View full text Add to dashboard Cite

show abstract

“…Kaushik and Arora (2012) report on identifying blogs in the area of marketing library and information services. There are also reports on the involvement of students in marketing efforts.…”

Section: Background On Marketing and Promotional Efforts By Librariesmentioning

confidence: 99%

Promotional strategies for information products and services

Fourie

Ball

2012

Library Hi Tech

View full text Add to dashboard Cite

Purpose-Libraries are subscribing to many expensive information products/services available through information aggregator/provider services. It is a concern for them, as well as these services, to get users (also referred to as consumers) to fully exploit the products/services, and especially new and innovative additions and features. Design/methodology/approach-The column will be written against the background of research from Information Behaviour as well as a touch from Marketing as reported in the Library and Information Science (LIS) literature. Findings-To improve the use of information products/services, and especially new products/services and features, libraries, especially academic libraries, as well as information aggregator/provider services, need to address consumers on various levels. In the case of academic libraries, the librarians, faculty members, and students (undergraduate and postgraduate) should be included. To appeal to the seriousness and entertainment facets of the lives of consumers, a variety of targeted competitions and prizes can be used. Originality/value-Although publications have appeared on using innovative methods such as Web 2.0 and collaboration with students to market products/services, we are not aware of articles focusing on competitions and prizes specifically addressed at the serious and entertainment facets of the lives of consumers.

show abstract

Marketing your library

Cooperman¹

2015

Managing the One-Person Library

View full text Add to dashboard Cite

Blogs on Marketing Library Services

Cited by 3 publications

References 9 publications

Social Media Promotional Tools in Academic Library

Social Media Promotional Tools in Academic Library

Promotional strategies for information products and services

Marketing your library

Contact Info

Product

Resources

About