“…Furthermore, bloggers link to other bloggers, creating an interwoven, and perhaps interdependent, online community of writers and readers. Blog popularity continues to resonate throughout the media, with many scholars suggesting an evolution in individual self-expression, education and research, online journalism, and knowledge management (Alterman, 2003;Blood, 2003;Herring, Scheidt, Bonus, & Wright, 2004;Lasica, 2003;Moore, 2003;Mortenson & Walker, 2002;Oravec, 2002;Pollard, 2003b;Schroeder, 2003).…”