Blogging in the Shadow of Parties: Exploring Ideological Differences in Online Campaigning

Åström, Joachim; Karlsson, Martin

doi:10.1080/10584609.2012.737430

Cited by 15 publications

(10 citation statements)

References 35 publications

(35 reference statements)

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“…Older candidates are more reluctant to adopt social media tools (Gulati and Williams, 2013). Regarding gender, different social media tools such as blogs (Åström and Karlsson, 2013) or YouTube channels (Carlson and Strandberg, 2008) are adopted and used more often by male than by female politicians. These findings are in line with the well-known research on the diffusion of new technologies (Rogers, 2003).…”

Section: Theoretical Background and State Of Researchmentioning

confidence: 99%

The special case of Switzerland: Swiss politicians on Twitter

Rauchfleisch

Metag

2016

New Media & Society

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We analyse the use of Twitter in political communication in Switzerland because, in comparison with other democracies, Switzerland with its strong federalism, fragmented party system, small country size and semi-professional politicians can be seen as the least-likely critical case, thus creating unique conditions for the use of social media. The study investigates the individual characteristics of Swiss Members of Parliament that could influence social media usage. Thus, the study contributes to the debate about equalization and normalization with respect to Twitter as a relevant microblogging channel for political communication and to the significance of country-specific conditions for the adoption of innovations in political online communication. The study explains the shift from equalization towards normalization with the diffusion of innovations theory.

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Section: Theoretical Background and State Of Researchmentioning

confidence: 99%

The special case of Switzerland: Swiss politicians on Twitter

Rauchfleisch

Metag

2016

New Media & Society

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“…Finally, some findings have shown an ideological divide among parties: those of particular ideological families may find it easier than others to adapt to digital media (Vaccari 2013;Åström and Karlsson 2013;Vergeer et al 2011). However, this is not true for every country.…”

Section: Theoretical Background: Political Parties and Information Anmentioning

confidence: 99%

Party-citizen online challenges: Portuguese parties’ Facebook usage and audience engagement

Serra-Silva¹,

Carvalho²,

Fazendeiro³

2018

Changing Societies: Legacies and Challenges. Citizenship in Crisis

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“…However, this does not apply to all countries. A study of the 2010 Swedish elections demonstrated that right‐wing candidates were more likely to blog (Åström & Karlsson, ). The authors reason that left‐wing candidates and their parties focus more on collectivistic organization and tend to oppose individualistic strategies, such as blogging.…”

Section: Election Campaigns and The Internetmentioning

confidence: 99%

“…Younger candidates are more familiar with the Internet and make greater use of its potential (Gibson & McAllister, ; Zittel, ). Regarding gender, Åström and Karlsson () found, with respect to the use of blogging in Swedish election campaigns, that 60 percent of blogging candidates were male. Being male was also a significant predictor of the candidates' use of YouTube in a Finnish study (Carlson & Strandberg, ).…”

Section: Election Campaigns and The Internetmentioning

confidence: 99%

“…Since then, and indeed before, political candidates have been advised by campaign managers to implement online campaign strategies. A growing number of studies from different European countries indicate that online media have become a well‐established means of campaigning, although their use varies significantly between countries and different kinds of elections (Åström & Karlsson, ; Kluver, ; Schweitzer, , ; Utz, ).…”

Section: Introductionmentioning

confidence: 99%

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Strategic, Structural, and Individual Determinants of Online Campaigning in German Elections

Metag¹,

Marcinkowski²

2012

Policy & Internet

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This article analyzes various strategic, structural, and individual factors that explain the use of online campaigning in Germany, comparing their relative importance as explanatory variables in national, state, and local elections. Based on candidate surveys of three German elections (at national, state, and local levels) in 2009 and 2010, the results show that strategic and structural variables, such as party membership or the perceived share of indecisive voters, do most to explain online campaigning. Internet‐related perceptions are explanatory in a few cases at the state and local levels; if candidates think that other candidates campaign online they feel obliged to use online media during the election campaign. However, genuine political predictors are still very significant at all federal levels.

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Blogging in the Shadow of Parties: Exploring Ideological Differences in Online Campaigning

Cited by 15 publications

References 35 publications

The special case of Switzerland: Swiss politicians on Twitter

The special case of Switzerland: Swiss politicians on Twitter

Party-citizen online challenges: Portuguese parties’ Facebook usage and audience engagement

Strategic, Structural, and Individual Determinants of Online Campaigning in German Elections

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