Blockchain Technology: Adoption Perspectives in Tourism

Valeri, Marco

doi:10.1007/978-3-030-35415-2_3

Cited by 17 publications

(13 citation statements)

References 13 publications

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“…The need for strategizing digital marketplace for tourism resilience during the pandemic In response to the impact of the outbreak on the tourism challenges of marketing, the need to expand the digital marketing has to bring along with strategizing the company's efforts to have sufficient information available online. This initiative refers to expand the communication pathway in promoting the products and services market through digital platform such as social media (Valeri, 2020). With digital marketing supporting the digital commerce enhancement, the proper means as the strategy to expand the marketing potentials of products and services could be continued with utilizing the digital marketplace.…”

Section: Ijoa 311mentioning

confidence: 99%

Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers

Huda

2022

IJOA

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Purpose This paper aims to examine the initiative of low-price hotels, budget hotels, in Malaysia, to restore the financial sustainability through empowering the digital marketplace strategy in the tourism resilience sector. Giving an open accessibility to customers for achieving their venue with a low price and have a friendly service comes from initiating the digital marketplace arrangement. Design/methodology/approach This study focuses on what is the importance of the digital marketplace strategy for tourism resilience in the pandemic age and how is it important. The data come from qualitative interview from one couple, husband and wife, regarding the budget hotel operation practice in the city of Sri Iskandar, the Perak state of Malaysia. Findings The findings revealed the importance of initiating the strategy of digital marketplace in enabling the customers’ personalised decision towards the tourism destination they prefer based on their needs of low-cost and proper service. There are three main points, namely the importance of digital marketplace for tourism market enhancement, readiness of digital marketplace for tourism market enhancement and continued capacity to strategize digital marketplace for tourism market enhancement. The initiative to commit with applying for the resilience for tourism sustainability in the pandemic age is important to ensure they can take a small advantage continually with the frequent customers’ sustainability. Originality/value This paper is supposed to contribute in developing the resilience practice through advancing the strategy of digital marketplace in raising the tourism sector, budget hotel operators. The main occupation aims to empower resilience for tourism sustainability in the pandemic age, in order to recover the market in online platform.

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Section: Ijoa 311mentioning

confidence: 99%

Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers

Huda

2022

IJOA

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“…Theoretically, previous scholars have discussed blockchain adoption [52], cloud ERP adoption [53], e-government usage [54]. Moreover, it is suggested that e-commerce usage/adoption as a mediator needed further research, particularly for developing countries [16].…”

Section: Theoretical Foundation and Frameworkmentioning

confidence: 99%

Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance

Hussain

Shahzad

Hassan

2020

Journal of Open Innovation: Technology, Market, and Complexity

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The study investigates the mediating role of e-commerce through organizational and environmental factors with small and medium enterprises (SMEs) performance. The study follows a cross-sectional survey method approach. The study’s theoretical foundation is based on the resource-based view (RBV) and diffusion of innovation (DOI) theory. The current research identifies four manufacturing SMEs’ strata based on participation in the country’s exports using a stratified proportional random sampling technique. The research questionnaires were distributed among 700 top and middle-level managers of manufacturing SMEs. The data were analyzed by applying partial least square structural equational modeling (PLS-SEM) to examine the relationship between the exogenous, mediator, and endogenous variables. The finding reveals that top management support and competitive pressure have a significant positive impact on the use of e-commerce direct and mediation. At the same time, the adoption cost and government support have an insignificant impact on e-commerce usage. This study results can be used to enhance the use of e-commerce in Pakistan’s manufacturing SMEs to improve the country’s overall exports.

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“…A contributing factor is the incorrect forecast of consumer adoption behavior and the failure to recognize the existence of different types of customers (Valeri 2020 ). This research supports the idea that the cautious approach is best when adopting new payment methods.…”

Section: Introductionmentioning

confidence: 99%

Exploring tourism business model importance with the emergence of blockchain system: directions for tourism industry of China

Liu

Jiang

Ortiz

et al. 2023

Environ Sci Pollut Res

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The study aims to explore the importance of the tourism business model with the emergence of the blockchain platform in China. The study focused on the importance of the tourism business model of china, studied the need to improve the tourism business infrastructure, and traced the value of the blockchain system in the tourism industry of china. For this, the researchers used a semi-structured interview approach to conduct a qualitative research design. About nine Chinese tourism and travel industry experts were interwar after initial screening using purposive sampling techniques. The respondents’ responses were analyzed by applying a thematic analysis approach, and by this, the researchers extracted the main themes on study topicality to fill the gap in the literature. The study’s novelty is in its topicality and context, for which it also provides viable, practical directions for stakeholders.

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Blockchain Technology: Adoption Perspectives in Tourism

Cited by 17 publications

References 13 publications

Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers

Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers

Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance

Exploring tourism business model importance with the emergence of blockchain system: directions for tourism industry of China

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