Abstract:Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and encouragement for customers to return. Along with the problem in originating sales, they bring excessive costs to brands due to the maintenance and infrastructure required to make the systems feasible. In that sense, recent blockchain technology can help to ov… Show more
“…Santos et al [8] look at another application case for blockchain technologies. In their studies, they have identified the limitations of loyalty platforms, i.e., programs designed to increase customer loyalty and encourage repeat purchases on behalf of specific brands by offering some type of reward for each purchase.…”
“…Santos et al [8] look at another application case for blockchain technologies. In their studies, they have identified the limitations of loyalty platforms, i.e., programs designed to increase customer loyalty and encourage repeat purchases on behalf of specific brands by offering some type of reward for each purchase.…”
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