Blockchain adoption in the food and beverage industry from a behavioral reasoning perspective: moderating roles of supply chain partnerships
Ha-Won Jang,
Hyo Sun Jung,
Meehee Cho
Abstract:Purpose
Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B) industry was scarce. The purpose of this study is to explore how to form F&B managers’ blockchain adoption by applying behavioral reasoning theory (BRT). Additionally, supply chain partnerships (SCPs) were tested for the potential moderating roles within BRT. This study’s findings expand existing knowledge by providin… Show more
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