2019
DOI: 10.18820/24150479/aa51i2.2
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#Blesser: A critical evaluation of conceptual antecedents and the allure of a transactional relationship

Abstract: Blessed relationships (BRs) bring together technology, sexuality, and economics within a consumerist environment. Academic literature has used 'blesser' and 'sugar daddy' interchangeably, and online reports have explained how BRs, as a new South African cultural option of structuring relationships, differ from sugar relationships because they represent a new product on offer in relationship shopping. This essay critically evaluates academic and selected online sources to understand the allure and controversy o… Show more

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Cited by 10 publications
(6 citation statements)
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References 11 publications
(30 reference statements)
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“…Within the South African context, the economic and social conditions exist for transactional sex to be motivated by both ‘survival’ and in pursuit of social status or ‘consumption’. With respect to the latter, the ‘Blessed relationship’ has emerged, a convergence of technology, sexuality, and economics within a consumerist environment [ 14 ]. These relationships are characterised by young women seeking out men – known as ‘Blessers’ – who are willing and able to satiate their material desires in exchange for a sexual relationship [ 15 ].…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…Within the South African context, the economic and social conditions exist for transactional sex to be motivated by both ‘survival’ and in pursuit of social status or ‘consumption’. With respect to the latter, the ‘Blessed relationship’ has emerged, a convergence of technology, sexuality, and economics within a consumerist environment [ 14 ]. These relationships are characterised by young women seeking out men – known as ‘Blessers’ – who are willing and able to satiate their material desires in exchange for a sexual relationship [ 15 ].…”
Section: Introductionmentioning
confidence: 99%
“…The motivation for a ‘luxury’ lifestyle versus a relationship motivated by survival, is the defining feature of these blessed relationships [ 15 ]. Additionally, age disparity is not a prerequisite for blessed relationships, whereas sugar relationships are traditionally cross-generational [ 14 ].…”
Section: Introductionmentioning
confidence: 99%
“…Within the South African context, the economic and social conditions exist for transactional sex to be motivated by both 'survival' and in pursuit of social status or 'consumption'. With respect to the latter, the 'Blessed relationship' has emerged, a convergence of technology, sexuality, and economics within a consumerist environment [14]. These relationships are characterised by young women seeking out men -known as the 'Blessers' -who are willing and able to satiate their material desires in exchange for a sexual relationship [15].…”
Section: Introductionmentioning
confidence: 99%
“…The motivation for a 'luxury' lifestyle versus a relationship motivated by survival, is the de ning feature of these blessed relationships [15]. Additionally, age disparity is not a prerequisite for blessed relationships, whereas sugar relationships are traditionally cross-generational [14].…”
Section: Introductionmentioning
confidence: 99%
“…There is a large body of social science research indicating that the leading cause of this increased HIV incidence in this gendered age group is as a result of young women having sex with older men (see West and Haddad). While 'sugar daddy' relationships have been the focus of research, the more recent turn to the 'blesser' phenomenon as a form of transactional sex is a more recent development with a growing focus within the field of social science (Hoss & Blockland 2018;Moodley & Ebrahim 2019;Tsoaledi, Tshilidzi & Rally 2017;Varjavandi 2017). Within the theological terrain there is also an increased focus, although more nuanced analysis is less forthcoming (Frieslaar & Masango 2021;Haddad 2018;Masenya 2017).…”
Section: Re-framing Women's Agency In #Blessed Sex: Intersectional Dilemmas For African Women's Theologiesmentioning
confidence: 99%