2007
DOI: 10.1037/0022-3514.93.1.85
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Blatant benevolence and conspicuous consumption: When romantic motives elicit strategic costly signals.

Abstract: Conspicuous displays of consumption and benevolence might serve as "costly signals" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public-but not private-helping. Although mating motivation did not generally inspire helping in men, it did ind… Show more

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Cited by 569 publications
(631 citation statements)
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“…It is highly plausible, however, that concerns about identity and social image form part of a price effect. Gender differences in behavior are commonplace in the experimental economics literature in general (Croson and Gneezy 2009) and a number of studies find that men and women respond differently to treatments designed to trigger social concerns (e.g., Hasseldine and Hite 2003;Griskevicius et al 2007;Mellström and Johannesson 2008). Given this, we have no reason to expect the effect of price on experienced pleasantness to be the same for men and women.…”
Section: Introductionmentioning
confidence: 87%
“…It is highly plausible, however, that concerns about identity and social image form part of a price effect. Gender differences in behavior are commonplace in the experimental economics literature in general (Croson and Gneezy 2009) and a number of studies find that men and women respond differently to treatments designed to trigger social concerns (e.g., Hasseldine and Hite 2003;Griskevicius et al 2007;Mellström and Johannesson 2008). Given this, we have no reason to expect the effect of price on experienced pleasantness to be the same for men and women.…”
Section: Introductionmentioning
confidence: 87%
“…Asher, 2000; Schaller & Neuberg, 2008), cultural variability (Fincher, Thornhill, Murray & Schaller, in press;Gangestad, Haselton, & Buss, 2006;Schaller & Murray, in press), and behaviors ranging from conformity (Griskevicius, Goldstein, Mortenson, Cialdini, & Kenrick, 2006) to consumer spending (Griskevicius, Tybur, Sundie, Cialdini, Miller, & Kenrick, 2007;Miller, Tybur, & Jordan, 2007). Importantly, the adaptationist perspective has also proven useful in the study of emotions (see Cosmides & Tooby, 2000;Keltner, Haidt, & Shiota, 2006;Ohman & Mineka, 2001;Pinker, 1997).…”
Section: An Adaptationist View Of Disgustmentioning
confidence: 99%
“…An evolutionary hypothesis predicts that when men and women are being primed with mating motives-for example, imagining going on a date with an attractive opposite sex partner (Griskevicius et al, 2007)-this should exacerbate sex differences in cooperation. The sociocultural perspective predicts no such effect.…”
Section: Cooperation In Mixed-sex Interactionsmentioning
confidence: 99%