“…There are studies that have found this priming effect, where individuals http://www.revistalatinacs.org/068/paper/978_Mexico/12_Carlos.html Página 294 exposed to media contents that include stereotyped contents have are more likely to use this same content to process later information than those who have not been exposed. Furthermore, it is difficult to correct the distorted evaluations later on due to the stimuli induced by means of an activation process (Brown-Givens, Monahan, 2005;Domke, 2001;Entman, 1992;Fujioka, 1999;Gorham, 2009;Oliver, Jackson, Moses and Dangerfield, 2004). In contrast to this model of priming, other perspectives assume that the media do not only activate pre-existing stereotypes but also that they can generate new cognitions, as well as changing pre-existing ones (Behm-Morawitz, Ortiz, 2013).…”