“…There are paradoxes echoed by the imperativeness for all South African organizations to adhere to BEE in order to successfully compete in South African business arena (Ponte et al, 2009 In its current form, BEE is now known as Broad-Based Black Economic Empowerment (BBBEE) to reemphasise the fact this policy is not meant to benefit only the elite minority of Blacks (Ramaphosa et al, 2009;Roger and Roger, 2008). Ramaphosa et al, (2009) affirms that BEE constraints and incentives are not unique to South Africa regardless of widely disparate circumstances where they are transpiring (Ponte et al, 2009). In many instances, the promotion of group preferences has resulted in unanticipated consequences e.g., the racial strife such as occurred in Malaysia (Gomez and Jomo 1999).…”