“…In addition, although c-Jun N-terminal kinase (JNK) has not been specifically associated with EGFinduced COX-2 expression, this member of the MAPK family has been reported to regulate COX-2 expression in certain setting (Guan et al, 1998;Subbaramaiah et al, 1998). Because PKC-d has been reported to regulate COX-2 expression by acting upstream of p38-MAPK and ERK1/2 in some systems (Hsieh et al, 2007;Park et al, 2007), we pretreated SF767 cells with various PKC inhibitors, including BIS, Che, GO and Rott, prior to EGF stimulation and determined whether EGFinduced activation of p38-MAPK and ERK1/2 was affected. By immunoblot analysis, EGF-induced phosphorylation of p38-MAPK and ERK1/2 was unaffected by PKC inhibition, suggesting that they are not downstream targets of PKC-d in our system (Figure 2a, upper four panels).…”