“…This is mirrored on the social media channels Twitter and Instagram, where 25‐ to 34‐years age group represented 29% and 35% of users, respectively, in 2019 (Omnicore, 2020; Statista, 2020). By contrast, the current pool of environmental volunteers is largely composed of older people, with studies consistently identifying 40‐ to 70‐year‐olds as the most common age group participating in environmental projects (Asah & Blahna, 2013; Cherry, 2018; Davis, Taylor, & Martin, 2019; Domroese & Johnson, 2017; Jones, Childers, Andre, Corin, & Hite, 2018). Indeed, in 2017/18, 65‐ to 74‐year‐olds had the highest rates of volunteering in the UK and 25‐ to 34‐year‐olds had the lowest (NCVO, 2019).…”