Bira Beach Tourism Governance Through Digital Marketing Communication Strategies
Kamsar Kamsar,
Irwan Alim,
Muhammad Randhy Akbar
et al.
Abstract:This research delves into the role and implications of digital marketing communication strategies in the tourism governance of Bira Beach. Bira Beach, renowned for its pristine coastal beauty, has witnessed fluctuating tourism trends over the years. Ensuring sustainable tourism development, which balances economic benefits, environmental protection, and socio-cultural integration, necessitates effective governance mechanisms. Digital marketing communication strategies have emerged as instrumental in shaping th… Show more
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