Bioplastics in the basket of Italians: A hybrid framework for understanding the adoption of bioplastic food packaging
Giovanbattista Califano,
Alessia Lombardi,
Teresa Del Giudice
et al.
Abstract:This study provides a comprehensive understanding of the factors influencing Italian consumers' choice of biodegradable and compostable packaging by using a hybrid framework that integrates the theory of planned behaviour with a discrete choice experiment. By analysing the interplay between internal and external factors and rational consumer evaluations, the research clarifies that consumers' choices can be explained by a combination of economic and psychological models, offering a more accurate representation… Show more
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