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PurposeResearch on artificial intelligence (AI) and its potential effects on the workplace is increasing. How AI and the futures of work are framed in traditional media has been examined in prior studies, but current research has not gone far enough in examining how AI is framed on social media. This paper aims to fill this gap by examining how people frame the futures of work and intelligent machines when they post on social media.Design/methodology/approachWe investigate public interpretations, assumptions and expectations, referring to framing expressed in social media conversations. We also coded the emotions and attitudes expressed in the text data. A corpus consisting of 998 unique Reddit post titles and their corresponding 16,611 comments was analyzed using computer-aided textual analysis comprising a BERTopic model and two BERT text classification models, one for emotion and the other for sentiment analysis, supported by human judgment.FindingsDifferent interpretations, assumptions and expectations were found in the conversations. Three subframes were analyzed in detail under the overarching frame of the New World of Work: (1) general impacts of intelligent machines on society, (2) undertaking of tasks (augmentation and substitution) and (3) loss of jobs. The general attitude observed in conversations was slightly positive, and the most common emotion category was curiosity.Originality/valueFindings from this research can uncover public needs and expectations regarding the future of work with intelligent machines. The findings may also help shape research directions about futures of work. Furthermore, firms, organizations or industries may employ framing methods to analyze customers’ or workers’ responses or even influence the responses. Another contribution of this work is the application of framing theory to interpreting how people conceptualize the future of work with intelligent machines.
PurposeResearch on artificial intelligence (AI) and its potential effects on the workplace is increasing. How AI and the futures of work are framed in traditional media has been examined in prior studies, but current research has not gone far enough in examining how AI is framed on social media. This paper aims to fill this gap by examining how people frame the futures of work and intelligent machines when they post on social media.Design/methodology/approachWe investigate public interpretations, assumptions and expectations, referring to framing expressed in social media conversations. We also coded the emotions and attitudes expressed in the text data. A corpus consisting of 998 unique Reddit post titles and their corresponding 16,611 comments was analyzed using computer-aided textual analysis comprising a BERTopic model and two BERT text classification models, one for emotion and the other for sentiment analysis, supported by human judgment.FindingsDifferent interpretations, assumptions and expectations were found in the conversations. Three subframes were analyzed in detail under the overarching frame of the New World of Work: (1) general impacts of intelligent machines on society, (2) undertaking of tasks (augmentation and substitution) and (3) loss of jobs. The general attitude observed in conversations was slightly positive, and the most common emotion category was curiosity.Originality/valueFindings from this research can uncover public needs and expectations regarding the future of work with intelligent machines. The findings may also help shape research directions about futures of work. Furthermore, firms, organizations or industries may employ framing methods to analyze customers’ or workers’ responses or even influence the responses. Another contribution of this work is the application of framing theory to interpreting how people conceptualize the future of work with intelligent machines.
Augmented humanity (AH) is a term that has been mentioned in several research papers. However, these papers differ in their definitions of AH. The number of publications dealing with the topic of AH is represented by a growing number of publications that increase over time, being high impact factor scientific contributions. However, this terminology is used without being formally defined. The aim of this paper is to carry out a systematic mapping review of the different existing definitions of AH and its possible application areas. Publications from 2009 to 2020 were searched in Scopus, IEEE and ACM databases, using search terms “augmented human”, ”human augmentation” and “human 2.0”. Of the 16,914 initially obtained publications, a final number of 133 was finally selected. The mapping results show a growing focus on works based on AH, with computer vision being the index term with the highest number of published articles. Other index terms are wearable computing, augmented reality, human–robot interaction, smart devices and mixed reality. In the different domains where AH is present, there are works in computer science, engineering, robotics, automation and control systems and telecommunications. This review demonstrates that it is necessary to formalize the definition of AH and also the areas of work with greater openness to the use of such concept. This is why the following definition is proposed: “Augmented humanity is a human–computer integration technology that proposes to improve capacity and productivity by changing or increasing the normal ranges of human function through the restoration or extension of human physical, intellectual and social capabilities.”
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