Along with the network technology and virtual reality technology development, the enterprise product display mode is changing from the traditional two-dimensional way to greater competitiveness of three dimensional display mode. In the current 3D display system, almost every kind of model all need a specific display plug-in which makes the system cant be in common use. Based on the study of the XVL technology, this paper uses the XVL in data conversion advantage to solve the system generality problem,and combine with 3D rapid modeling technology, XVL interactive technology to develope a 3D product display system which is suitable for rapid development and has strong commonality and strong interaction.