“…In particular, Short [30] emphasizes the fundamentally argu-mentative role of stylistic figures in speech. Studying the features of styles and genres, scientists analyze stylistic figures in works of various genres -plays [3,21], poetry [6,13,19]; poems [17], short stories [18,31], novels [5,33] etc. Kaftandjiev and Kotova [11] study the role of stylistic figures such as metaphor, synecdoche for the study of various disciplines in primary and secondary school, analyze the role of stylistic figures in communications related to business and marketing.…”