Big Data is watching YOU: opportunities and challenges from the perspective of young adult consumers in Russia

Lichy, Jessica; Kachour, Maher; Khvatova, Tatiana

doi:10.1080/0267257x.2017.1313301

Cited by 23 publications

(14 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Tweets were coded for one of four themes related to their message: (1) sharing information or expressing opinion; (2) solution seeking; (3) shaming; and (4) calls to cause harm, damage, or take revenge. We performed coding and content analysis of the data using an inductive approach (Thomas 2006) proven reliable by marketing scholars in the categorization and assessment of raw data (e.g., Lichy, Kachour, and Khvatova 2017).…”

Section: Discussionmentioning

confidence: 99%

Sound and Fury: Digital Vigilantism as a Form of Consumer Voice

Legocki¹,

Walker²,

Kiesler³

2020

Journal of Public Policy & Marketing

View full text Add to dashboard Cite

The authors examine consumer activism as a form of power used by individuals when they experience a perceived failure with organizational service performance. Consumer citizens demonstrate the power of their voices through digital vigilantism consisting of injurious and constructive digital content sharing. The authors use agency theory and power concepts to study an instance in which a public service provider breached consumer performance expectations. They study digital responses to the 2017 Charlottesville Unite the Right rally because an independent review found the public service providers culpable. Tweets (n = 73,649) were analyzed utilizing qualitative thematic coding, cluster analysis, and sentiment analysis. Consumer conversations (tweets) during and after the rally yielded five types of digital vigilantism characterized by the following consumer voice clusters: “Shame on them!”, “Hear ye, hear ye…”, “Can you believe this?”, “Let’s get ‘em!”, and “Do the right thing.” The authors also present a new facet of digital vigilantism represented by the pessimistic and optimistic power of consumer voice. Several proactive and reactive responses are presented for policy and practice when responding to digital vigilantism.

show abstract

Section: Discussionmentioning

confidence: 99%

Sound and Fury: Digital Vigilantism as a Form of Consumer Voice

Legocki¹,

Walker²,

Kiesler³

2020

Journal of Public Policy & Marketing

View full text Add to dashboard Cite

show abstract

“…In this context, the "vision of a pervasive and omnipresent technology has spurred considerable controversy due to privacy concerns and fears of an Orwellian surveillance society" Slettemeås (2009, p. 219). "Big Data is watching YOU" (Lichy et al, 2017), "Big Brother imagery" (Xu et al, 2009), "Big Brother Syndrome" (Minerva, 2016), "Big other" (Zuboff, 2015)... all of which are expressions currently used to refer to an Orwellian world in which people are under surveillance and subject to control. Various press articles and surveys (e.g.…”

Section: Introductionmentioning

confidence: 99%

Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?

Mani

Chouk

2019

Journal of Marketing Management

View full text Add to dashboard Cite

The aim of this study is to provide a better understanding of the factors that explain consumer resistance to smart services from a privacy perspective. To this end, an exploratory qualitative study and a quantitative study were carried out. 653 French consumers answered an online questionnaire regarding smart services in the banking sector. Structural equation modeling was used to test the conceptual model. The findings show that information privacy, the unauthorized secondary use of personal information and perceived intrusion have an impact on consumer resistance to smart services. Moreover, our research highlights the major role of the "Big Brother effect" as an antecedent to these various privacy concerns.

show abstract

“…Extant literature provides abundant evidence that culture influences technology usage (Choi et al, 2014;Lichy et al, 2017). The literature concerning online customer decisions affirms that in order to maximise customer satisfaction during information search (decision process), promotional efforts (marketing stimulus) should take into account the cultural setting (environmental stimulus) (Keller, 2003;Cheng Yee and Yazdanifard, 2014;Li et al, 2018).…”

Section: The Impact Of Culturementioning

confidence: 99%

Customer information search in the context of e-commerce: a cross-cultural analysis

Codignola

Căpăţînă

Lichy

et al. 2021

EJIM

Self Cite

View full text Add to dashboard Cite

Over recent decades, the internet has emerged as a widely used ecommerce tool for information searching and decision-making concerning consumer goods and services. With regard to B2C consumers, greater access to information has generated significant competitive advantage for firms that operate in the global marketplace. Recognising the knowledge-intensive nature of online business, information is managed with the aim of delivering unique customer experience. The existing literature puts forward that the search for information represents a fundamental step in the decision-making process. Research shows that in the global marketplace, individuals from different cultures rely on different typologies of information for making shopping decisions. However, few studies have investigated whether, in order to fulfil these different information needs, e-commerce informative elements should be localised or standardised depending on the cultural context. In an attempt to fill this gap in knowledge, our paper takes a customer behaviour approach to investigate how individuals from Finland, Italy and Japan search for information within the specific context of e-commerce.F. Codignola et al.

show abstract

Big Data is watching YOU: opportunities and challenges from the perspective of young adult consumers in Russia

Cited by 23 publications

References 54 publications

Sound and Fury: Digital Vigilantism as a Form of Consumer Voice

Sound and Fury: Digital Vigilantism as a Form of Consumer Voice

Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?

Customer information search in the context of e-commerce: a cross-cultural analysis

Contact Info

Product

Resources

About