Big data in the business environment: an analysis of its contributions to Competitiveness. A Literature Review
Omar Alexánder León García,
Lina Fernanda Parra Acero
Abstract:In the era of Industry 4.0, characterized by transformative technological advancements reshaping manufacturing processes, big data has become a common practice in business intelligence. It encompasses the use of data with advanced analytics techniques and plays an important role in business aspects and customer choice. In this context, the primary goal of this research is to comprehend the relationship between big data and the competitiveness of businesses. The research is based on a review of 83 articles publ… Show more
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