“…In particular, firms can leverage Big Data analytics to develop new knowledge and infer relevant information about their business processes, resulting in an increase in the management effectiveness, performance, and the consequent establishment of a competitive advantage [10,11]. However, while evidence about the use of Big Data analytics in CCI is increasingly available in the extant academic literature (e.g., [12,13]), only recently, a limited number of studies has been focusing on increasing the understanding about generalized methodologies that can be used to extract informational value from Big Data (e.g., [14][15][16][17]). This is especially true for music products, which are difficult to analyze by separating and isolating their inner fundamental elements, such as rhythm, chords progressions, dynamics, and danceability.…”