Big data cloud-based recommendation system using NLP techniques with machine and deep learning

Abstract

Recommendation systems (RS) are crucial for social networking sites. Without it, finding precise products is harder. However, existing systems lack adequate efficiency, especially with big data. This paper presents a prototype cloud-based recommendation system for processing big data. The proposed work is implemented by utilizing the matrix factorization method with three approaches. In the first approach, singular value decomposition (SVD) is used, which is an old and traditional recommendation technique. The second recommendation approach is fine-tuned using the alternating least squares (ALS) algorithm with Apache Spark. Finally, the deep neural network (DNN) algorithm is utilized with TensorFlow. This study solves the challenge of handling large-scale datasets in the collaborative filtering (CF) technique after tuning the algorithms by adjusting the parameters in the second approach, which uses machine learning, as well as in the third approach, which uses deep learning. Furthermore, the results of these two approaches outperformed conventional techniques and achieved an acceptable computational time. The dataset size is about 1.5 GB and it is collected from the Goodreads website API. Moreover, the Hadoop distributed file system (HDFS) is used as cloud storage instead of the computer's local disk for handling larger dataset sizes in the future.