“…Over the last 30 years, the theory has received significant attention from researchers in the field of strategic management and business. Focusing on superior performance in businesses, a number of studies have tested the theory with respect to tangible resources such as financial capital (Anwar, Tajeddini, et al, 2020;Tirumalsety & Gurtoo, 2021;Xiang & Worthington, 2017), technology (Suoniemi et al, 2020;Viete & Erdsiek, 2020), new products (Rajapathirana & Hui, 2018;Ramadani et al, 2019) and unique information and knowledge . However, with the passage of time during which innovation became a key organisational success factor among strong competition and globalisation (Anwar, 2018;Clauss, 2017;Clauss et al, 2020), scholars felt the need for RBV when it came to the aspects of innovative performance and its outcomes (Anwar, 2018;Memon et al, 2020).…”