Big data analytics usage in the banking industry in Tanzania: does perceived risk play a moderating role on the technological factors
Justus Mwemezi,
Herman Mandari
Abstract:PurposeThe main purpose of this paper is to examine the adoption of big data analytics (BDA) in the Tanzania banking industry by investigating the influence of technological, environmental and organizational (TOE) factors while exploring the moderating role of perceived risk (PR).Design/methodology/approachThe study employed a qualitative research design, and the research instrument was developed using per-defined measurement items adopted from prior studies; the items were slightly adjusted to fit the current… Show more
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