“…For example, IB researchers may use Big Data to expand their examinations of questions related to how business processes relate to organizational performance across different countries. These include, for example, marketing strategies and the use of consumer-behavior data (e.g., Hofacker, Malthouse & Sultan, 2016;Matz & Netzer, 2017), managerial metrics (e.g., Mintz, Currim, Steenkamp & de Jong, 2020), knowledge sharing (e.g., Haas, Criscuolo & George, 2015), and capital-allocation decisions (e.g., Sun, Zhao & Sun, 2020).…”