Big data analytics capabilities and leadership: catalysts of firm performance in telecommunications
Hira Shafqat,
Baojian Zhang,
Muhammad Ahmed
et al.
Abstract:PurposeThe proliferation of big data analytics (BDA)-enabled tools and technologies has endowed organizations with the capacity to augment decision-making processes, optimize operational endeavors and foster innovation across diverse business domains. Consequently, BDA has been posited as a catalyst for enhanced customer relationship management, improved risk mitigation strategies and heightened operational efficiencies, all of which converge to augment overall firm performance. Thus, the purpose of this resea… Show more
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