Big Data Analytics: A New Flavour for Educational Industry

Abstract

Mushrooming of educational institutions in recent times has led to cut throat competition and the success of an institution has become necessary. The technological development has increased the availability of information. Big data analytics has made a rapid advancement and gained a huge momentum in recent years, which feeds into the field of academic institutions to better understand the learner’s needs and address them appropriately. Hence, it is important to have an understanding of Big Data and its applications in the educational industry. The purpose of this descriptive paper is to provide an overview of Big Data, some of the benefits and challenges of big data in the field of education. Though Big Data can provide big benefits, it is the institutions to understand their own needs and act according to their infrastructure and resources.