Big Brother ‘Titans’ Show and Cable Subscription: A Case Study of GOTV Subscribers in Uyo
Uduak Imoh Udoudom,
Christiana Chundung Pam,
Anthony Bassey Igiri
Abstract:This study explored the impact of the popular reality TV show, Big Brother 'Titans', on cable subscriptions among GOTV subscribers in Uyo. A survey questionnaire was distributed among a representative sample of 322 GOTV subscribers in Uyo, focusing on their viewership habits, motivations for subscribing to GOTV, and the influence of Big Brother 'Titans' on their subscription decisions. The findings revealed that Big Brother 'Titans' has a significant impact on the cable subscription patterns of GOTV subscriber… Show more
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