We determine and study the ground states of a focusing Schrödinger equation in dimension one with a power nonlinearity |ψ| 2µ ψ and a strong inhomogeneity represented by a singular point perturbation, the so-called (attractive) δ ′ interaction, located at the origin. The time-dependent problem turns out to be globally well posed in the subcritical regime, and locally well posed in the supercritical and critical regime in the appropriate energy space. The set of the (nonlinear) ground states is completely determined. For any value of the nonlinearity power, it exhibits a symmetry breaking bifurcation structure as a function of the frequency (i.e., the nonlinear eigenvalue) ω. More precisely, there exists a critical value ω