“…Researchers in that field have measured interactional quality to explain interpersonal relationships, such as infant-mother relationships (Bowlby, 1979), child-parent relationships (Bowlby, 1979) and romantic relationships (Bowlby, 1979). Consumer psychology uses interaction quality to assess marketing relationships, such as buyer-seller (Cheng, 2020) and consumer-brand interaction (France et al, 2020;Singh et al, 2021). In IS, scholars examine the interaction quality of interactive systems, such as social networks and online gamingall of which can foster the creation of robust interpersonal bonds among system users (Lin and Bhattacherjee, 2010).…”