“…Resource availability is one consideration, as is the importance of either winning the project or being seen to bid for it. Where the resources and need/desire are present in the levels needed, the bidder will initially have outline plans for winning the work, which within the bid stage focus on value propositions that we shall refer to as win-strategies supported by the marketing approach, and these are necessary to proceed effectively (Tweedley, 1995;Lowe and Skitmore, 2006). A cohesive bid plan addresses client factors, internal and supply chain factors, and competitor assessment.…”