Bidding for B2B or B2G tenders: toward the adoption of pricing models in practice
Heinz Herrmann,
M. J. Cobo Martín
Abstract:This study investigates the lack of adoption of pricing models for tenders in business-to-business (B2B) and business-to-government (B2G) markets. We aim to identify the gaps between research and practice and propose a future research agenda to bridge these gaps. Our study contributes in three ways: First, we outline how our research agenda can influence the adoption of pricing models across specific practitioner roles in tendering. Second, we introduce systematic science mapping (SSM) as a novel methodology f… Show more
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