Bibliometric insight into Metaverse’s role in the tourism industry

Abstract

A technological revolution has been ignited by the emergence of cutting-edge technologies like AI (Artificial Intelligence), Blockchain, and the Metaverse, leaving an impact on various sectors of the global economy. These innovative technologies are revolutionizing industry operations and creating unprecedented opportunities for growth and advancement. Users can interact with each other and virtual items in the communal digital realm known as the Metaverse., is one such technology that has garnered attention due to its relevance and transformative potential in the tourism industry along with other sectors. The Metaverse's impact on tourism and hospitality is profound as it offers a unique and immersive experience for travelers and tourists which makes it an important topic of discussion in research. This research paper focuses on providing an in-depth review of the Metaverse's role in the context of tourism, offering valuable insights into its impact on the industry. By conducting a comprehensive bibliometric analysis using the Dimension database and VOSviewer application, the study identifies and analyzes relevant publications up to June 30, 2023, in the chosen field. The analysis concentrates on the most cited publications, noteworthy contributions from authors, institutions, and countries, all of which have influenced research in the area of tourism and hospitality. Through visual overviews, this study enhances understanding of the significance of the Metaverse in the tourism sector and offers essential information and recommendations to guide future research endeavors in this area.