Bibliometric Analysis of Journal of Marketing and Marketing Research

Gürbüz, Celile; Bozkurt, Özlem Çetinkaya

doi:10.30803/adusobed.330839

Cited by 10 publications

(3 citation statements)

References 13 publications

(1 reference statement)

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“…Marketing academics' research and teaching interests primarily concentrate on such fields as consumer behavior, marketing research and marketing strategy. A number of previous studies also indicate a similar focus (Bozyi¤it & Yafla, 2012;Çat› & Öcel, 2018;Gürbüz & Çetinkaya Bozkurt, 2018;Kurtulufl & Kurtulufl, 2010;Kurtulufl, Kurtulufl, & Bozbay, 2009;Kurtulufl et al, 2013Kurtulufl et al, , 2012Özkan Tektafl et al, 2014). For example, Bozyi¤it and Yafla's (2012) study of postgraduate and doctoral dissertations have revealed that the most studied subject is consumer behavior.…”

Section: Urgent Issues Identified By Marketing Academicsmentioning

confidence: 67%

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

Erdoğan¹,

Doğan²,

İşlek³

2021

Yuksekogretim Derg

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This article compares the findings of two surveys of the Turkish marketing academia undertaken in 2007 and in 2016. As a follow up replicating Erdogan and Uzkurt's study (2007), this 2016 study aims to reveal the current status and problems of the marketing academia in Turkey as an emerging country, by adding a longitudinal dimension. The same questionnaire was used for both surveys carried out. The data collection procedure included both an online survey and a drop-and-collect survey, with the participation of faculty members with all types of academic titles working in the Turkish marketing academia. 108 and 132 usable questionnaires were collected in 2007 and 2016, respectively. The research findings indicate that the problems experienced have remained fairly similar in almost all dimensions, while the publication performance has increased during this period. The findings about research and teaching interests indicate that marketing academics primarily concentrate on such fields as consumer behavior, marketing research and marketing strategy. The teaching and research interests have also differed depending on global trends and changes in tenure standards in the Turkish marketing academia. Another key finding regarding the issues of the field, with vital implications for marketing education, is the perceived gap between marketing theory and practice. The fundamental issue related to education is cited as the decreasing student proficiency in Turkey.

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Section: Urgent Issues Identified By Marketing Academicsmentioning

confidence: 67%

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

Erdoğan¹,

Doğan²,

İşlek³

2021

Yuksekogretim Derg

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“…Bibliometric analysis can be performed using many indicators such as journals, research topics, authors, articles, and institutions (Narin, 1976;Cronin, 2001, p.4). Studies based on bibliometric analysis in the marketing literature also examine specific research topics within the scope of studies (Samiee and Chabowski, 2012;Seyedghorban et al, 2016;Çelik and Canoğlu, 2019;Singh & Dhir, 2019;Aliyev et al, 2019;Zeren and Nagihan, 2020;Fırat and Durmaz, 2020), journals (Tellis et al, 1999;Theoharakis and Hirst, 2002;Dabirian et al, 2016;Gürbüz and Bozkurt, 2016;Valenzuela et al, 2017;Mulet-Forteza et al, 2018) and author profiles (Hoffman and Holbrook, 1993). However, a study that evaluates the effects of COVID-19 in the marketing literature via a bibliometric approach has not yet been published in the current literature.…”

Section: Research Backgroundmentioning

confidence: 99%

COVID-19 Pandemi Döneminde Pazarlama Literatüründeki Eğilimler: Bibliyometrik Analizle Bir İnceleme

Öztürk

2020

OPUS Uluslararası Toplum Araştırmaları Dergisi

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The purpose of this study is to determine the studies in the marketing literature during the period of the COVID-19 pandemic and to establish a theoretical background for future studies in the marketing literature. A total of 280 studies in 76 Web of Science (WoS) and 204 Scopus databases, covering the COVID-19 pandemic period between January and July 2020, were conducted with "2019-nCoV", "COVID-19" and "Coronavirus Disease 2019" as found using keywords such as "marketing" and "consumer behaviour" and as analysed via a bibliometric analysis method using the quantitative research method and the VOSviewer 1.6.15 software program. It was found that in the co-authorship analysis, the USA and China are the countries with the largest contributions to the literature, and in the co-authorship cluster analysis, nine countries including Belgium and Cameroon are in the first cluster, most cited authors, co-citation analysis was basically divided into four groups, where their main theme was "marketing communication, hedonic motivation, telemedicine, tourism, panic buying, advertising, consumer demand, consumer behaviour, consumer contracts, crisis management, food prices, sustainability" in the analysis of joint assets.

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“…Bibliyometrik analiz, pek çok bilimsel ve pratik alanda/disiplinde/bilimde başvurulmuş yaygın bir analiz metodudur. Gürbüz ve Bozkurt (2016) Bu çalışma çerçevesinde öncelikle Scopus veri tabanında bulunan akademik çalışmaların başlığında, özetinde veya anahtar kelimelerinde "islamic finance" ifadesini barındıran araştırmalar aratılmış ve 1786 tane İngilizce yazılmış akademik çalışma sonucuyla karşılaşılmıştır. Daha sonra, bu araştırma neticesinde elde edilen veriler R programına yüklenmiş ve bibliyometrik analiz yöntemleriyle incelenmiştir.…”

Section: Bi̇bli̇yometri̇k Anali̇zunclassified

İslami̇ Fi̇nans Li̇teratürünün Retrospekti̇fi̇: Geçmi̇ş Ve Gelecek Öngörüleri̇ Üzeri̇ne Bi̇bli̇yometri̇k Bi̇r Anali̇z

Karaoğlan

2020

İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

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Bu çalışmanın amacı İslami finans literatürünü oluşturan bütün çalışmaları çeşitli sınıflandırma kriterlerine dayanarak analiz etmek ve araştırma eğilimleri hakkında bir bakış açısı sunmaktır. Bu amaçla, çalışmaların başlığında, özetinde ve anahtar kelimelerinde "Islamic finance" kavramı geçen ve Scopus veri tabanında ulaşılabilen 1786 çalışma irdelenmiştir. R programı yardımıyla çalışma verileri bibliyometrik analiz yöntemiyle mercek altına alınmıştır. Analizlerden elde edilen bulgulara göre, İslami finans literatürüne 2019 ve 2020 yıllarında 368 yeni çalışma eklenmiş ve analize dahil edilen bütün çalışmaların anahtar kelimeleri incelendiğinde en çok öne çıkanlar İslami bankacılık, sukuk, Malezya ve İslam hukuku kavramları olmuştur. 1990-2020 döneminde İslami finans alanında en fazla çalışmanın yapıldığı üniversitelerin bulunduğu ülke olarak ilk sırada karşımıza Malezya çıkmaktadır. Bibliyometrik analizden elde edilen ampirik bulgular ayrıca İslami finans alanında en fazla atıf alan yazarlar ve çalışmalar, en çok makale yayımlanan dergiler ve en sık ortak çalışma yapan ülkeleri içermekle birlikte bu bulguların literatürün kavramsal, entelektüel ve sosyal yapısı hakkında önemli bilgiler sağlayacağı değerlendirilmektedir.

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Bibliometric Analysis of Journal of Marketing and Marketing Research

Cited by 10 publications

References 13 publications

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

COVID-19 Pandemi Döneminde Pazarlama Literatüründeki Eğilimler: Bibliyometrik Analizle Bir İnceleme

İslami̇ Fi̇nans Li̇teratürünün Retrospekti̇fi̇: Geçmi̇ş Ve Gelecek Öngörüleri̇ Üzeri̇ne Bi̇bli̇yometri̇k Bi̇r Anali̇z

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