Bibliometric Analysis of Flow Theory From Past to Present With Visual Mapping Technique: A Marketing-Sided Approach

Abstract

The aim of this study is to present a general literature typology of flow theory where a history of roughly 47 years (1975-present) exists. YÖK (Council of Higher Education) Thesis Center and Google Academic databases were used for this paper and flow and flow experience concepts have been examined through these sources.YÖK Thesis Center is a website within higher education institution in Turkey, where publication of master's and doctoral thesis. A number of studies published in the time period from 1975 to the present had been obtained and these studies were reviewed. Subsequently, frequency analyses were made for the research and the bibliographic mapping of the data was done using VOSviewer software. As a result of the analysis, a bibliography of 110 selected studies is presented. Flow experience, which is mainly subject to physical activities, is evaluated in the areas of technology acceptance and consumer behavior in computer-mediated environments. Flow theory is mostly integrated with the technology acceptance model. Flow theory experience is characterized by the dimensions of concentration, enjoyment, and control, respectively. This research provides clear explanations for bibliographic analysis of studies on flow, models/theories with which flow theory is most integrated, and dimensions of flow experience.

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

“…As highlighted over four decades ago, flow represents the “holistic sensation” encountered by individuals when they engage totally in a situation [ 24 , 25 ]. According to the flow theory [ 24 ], individuals experiencing flow engage in tasks while concentrating on what they are doing at a certain moment, perceiving a certain degree of control, and losing track of time regularly [ 24 , 25 , 26 ]. Research indicates that social media users are more inclined to experience flow while browsing online via SNS.…”

“…Literature [ 48 ] pinpoints the link between time distortion and social media addiction, which requires a great amount of time and/or effort; it can also interfere with various daily activities or situations [ 49 ]. Regardless of whether social media users have an optimal experience or an addictive behavior while browsing, time distortion is often considered a possible prerequisite for different behaviours [ 26 ], including social media usage. Therefore, we hypothesize that:…”

Can Fake News About Companies Lead to an Increased Social Media Usage? An Empirical Investigationnhancing the Attractiveness and Readability of Central Bank Reports: An Experiment

“…Furthermore, they are unconscious of the passing time (Csikszentmihalyi, 1975). The most common five characteristics of optimal experience are: intrinsic interest, concentration, perceived control, enjoyment, and time distortion (Celik and Uslu, 2022). In the online environment, flow transforms into a subjective human-computer-mediated interaction experience that reflects the user's perception of the site's interaction as playful and exploratory (Novak et al, 2000).…”