An article’s keywords are distinct because they represent what authors feel are the most important words in their papers. Combined, they can even shed light on which research topics in a field are popular (or less so). Here we conducted bibliometric keyword analyses of articles published in the journal, Intelligence (2000–2016). The article set comprised 916 keyword-containing papers. First, we analyzed frequencies to determine which keywords were most/least popular. Second, we analyzed Web of Science (WOS) citation counts for the articles listing each keyword and we ran regression analyses to examine the effect of keyword categories on citation counts. Third, we looked at how citation counts varied across time. For the frequency analysis, “g factor”, “psychometrics/statistics”, and “education” emerged as the keywords with the highest counts. Conversely, the WOS citation analysis showed that papers with the keywords “spatial ability”, “factor analysis”, and “executive function” had the highest mean citation values. We offer tentative explanations for the discrepant results across frequencies and citations. The analysis across time revealed several keywords that increased (or decreased) in frequency over 17 years. We end by discussing how bibliometric keyword analysis can detect research trends in the field, both now and in the past.