“…However, the tendency to attribute increased credibility to assured sustainability information in the weighting stage is not risk-free, because it diverts the problem of uncertain quality of the sustainability content to a third party (i.e., the auditor). Given that the procedure for sustainability-related assurance and its content are still in the development stage, this third party may not be familiar with the topic (see also Kim, Green, & Johnstone, 2016); therefore, the quality of the assurance itself is not always certain (Gürtürk & Hahn, 2016;Junior, Best, & Cotter, 2014). Nevertheless, from a managerial perspective, our results support the notion that companies should seek assurance for their sustainability information to enhance the perceived sustainability performance and achieve a higher investment willingness.…”