Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.

Schooler, Robert D.

doi:10.1057/palgrave.jibs.8490732

Cited by 260 publications

(208 citation statements)

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“…The research of this phenomenon in Serbia in 2015 showed that men were more ethnocentric (Marinkovic et al, 2011, Gasevic et al, 2015, Grubor & Đokic, 2015. Schooler (1971) and Dornoff et al (1974) stated that women had a more favourable assessment of products coming from abroad in comparison to men. Based on the previous statements, and primarily relying on the results of the research in Serbia, the following hypothesis is defined: H2: Men are more ethnocentric in comparison to women.…”

Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia

Gašević¹,

Tomašević²,

Vranješ³

2017

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when deciding upon purchasing a product, i.e., it is such a kind of behaviour which implies giving priority to purchasing domestic rather than foreign products. The results of a large number of studies show that not all consumers are equally ethnocentric. Therefore, it is of utmost significance to realize that consumers rely on various signals and make different decisions depending on their inclinations towards consumer ethnocentrism. The aim of this paper is to examine the influence and interaction of demographic characteristics of respondents in Serbia on consumer ethnocentrism. Several statistical techniques that provided support during the testing of research hypotheses have been applied in the preparation of this paper. We used nonparametric techniques (Mann-Whitney U test and Kruskal-Wallis test). The results indicate that men are more ethnocentric than women, as well as persons with lower level of education than those with higher level of education. Also, the results have shown that respondents who achieve the highest level of income are not ethnocentric in the least. In addition, it has been established that there is no statistically significant impact of the criteria of the year on the level of consumer ethnocentrism. The research results provide useful information for marketers and managers of companies that currently operate or are planning to enter Serbian market in the forthcoming period. Another great benefit is reflected in the fact that these results draw the managers' attention to the fact which consumer groups are the most ethnocentric and thus allow the creation of high quality strategies.

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Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia

Gašević¹,

Tomašević²,

Vranješ³

2017

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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“…A common separation of the stage of development of a country is in More Developed Countries (MDC) and Less Developed Countries (LDC). Within this separation, products from industrial nations (MDC) are in principle more positive evaluated and are thus preferred products compare to products from non-industrial nations (LDC) (Amine et al, 2005;Schooler, 1971). In addition, a different image from a country over the time has been detected.…”

Section: Country-of-origin Effect: Values and Perceptionmentioning

confidence: 99%

Affecting Customer Behavior through ‘Made in Germany’ within the Healthcare Sector

Feyerlein¹,

Habib²

2014

ASS

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German corporations working in the international business within the healthcare sector face a lot of challenges throughout the globalization and the rising battle for customers. Having the right argumentation for the own products in hands mostly leads for differentiation compared to competitor's products. The classification of 'Made in Germany' is well known in the world markets and customers authenticate the quality level with its origin. As healthcare products affect directly the patient treatment, customers within the healthcare sector require the latest product technologies paired with highest quality standards.This article deals with the research question, if the classification of 'Made in Germany' is able to positively affect customer's behavior for any buying decision. The results throughout this research represent great approaches about customer's willingness to investment for latest standards in quality and technology, the importance of 'Made in Germany', as well as the acceptance of price for products that belong to that classification. Summarizing the results throughout this research, 'Made in Germany' influence positively customer's behavior and is able to gain corporation's competitiveness level. An early adaptation to corporation's strategy is beneficial and recommended.

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“…Products sourced from developed countries are perceived as being superior to products originating from developing countries. Consumers consider the country's economic development when evaluating products sourced from foreign (Schooler, 1971;Bilkey & Nes, 1982;Han & Terpstra, 1988;Zain & Yasin, 1997).…”

Section: Literature Reviewmentioning

confidence: 99%

Can Country Image Change after Likable Incident? The Case of Chile Miners’ Rescue Operation and the Middle East Consumers

Ganideh¹

2012

IBR

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Country image plays a key role in influencing consumers' perceptions towards products originating from foreign countries. Economic and commercial relations between countries in the Middle East region and South America have improved strongly in the last decade. However, there is a dearth of studies conducted in the Middle East countries regarding products sourced from South American countries. This study aims to explore how Chile miners' rescue operation has been perceived by Jordanians and how it has influenced the country image of Chile. The study examines the influence of demographic variables and openness to other cultures on the attitudes of Jordanian consumers towards Chile miners' rescue operation. A survey was conducted in the spring of 2011 to collect data from Jordanian consumers. Data were collected from 154 Jordanian customers. The results showed that Chile miners rescue operation has been admired most by Jordanian consumers who live in the capital of the country and by Jordanians who are more opened to other cultures.

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Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.

Cited by 260 publications

References 0 publications

Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia

Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia

Affecting Customer Behavior through ‘Made in Germany’ within the Healthcare Sector

Can Country Image Change after Likable Incident? The Case of Chile Miners’ Rescue Operation and the Middle East Consumers

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