Beyond workplace‐related issues: How Global Unions use digital activism to engage in social agenda‐setting
Michele Ford,
Aim Sinpeng
Abstract:Digital information and communications technologies like social media are critical for trade union renewal. Yet, although many unions now use social media, there remain ongoing debates as to what effective digital activism looks like. This question is even more pressing for the Global Unions, as international labour movement organizations without grassroots members. Drawing on social movement and networked communication theories, this article interrogates Global Unions’ social media practices through a mixed‐m… Show more
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