2024
DOI: 10.1108/jidt-08-2023-0004
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Beyond tribal politics for e-participation and development: social media influence on Nigeria's 2023 presidential general election

Doris Ngozi Morah,
Oluchukwu Augustina Nwafor

Abstract: PurposeThe study investigates factors like media, tribal, religious and party politics' influence on Nigerias’ 2023 presidential election choice. It confirms dominant social media platforms and examines their influence on election polls, e-participation and political candidate choice. The main objectives of this study are to: investigate if tribal, religious and party politics affect the respondent’s choice of a presidential candidate, ascertain the respondent's most used social media platform for political en… Show more

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