Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research

Carter‐Harris, Lisa; Ellis, Rebecca J. Bartlett; Warrick, Adam; Rawl, Susan M.

doi:10.2196/jmir.5502

Cited by 100 publications

(107 citation statements)

References 27 publications

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“…In further sections of this paper, the article by Head et al [35] is counted as a single article or 2 articles, according to whether the conclusions from the 2 studies pertinent to the outcomes of this paper are the same or different. Out of 30 studies, 12 studies (40%) reported higher rates of recruitment through social media as compared with any of the other methods used [14-17,26,28,31,32,35, 36,41,42] and 15 studies (50%) reported recruitment via social media to be less effective than at least one other method used [18-21,23-25, 27,33-35,37-40]. Heffner et al [20] and Rabin et al [24] found social media to be the least effective method out of multiple (>2) recruitment methods used.…”

Section: Resultsmentioning

confidence: 99%

“…Of the 12 studies that found social media to be the best method of recruitment, 8 were observational studies [14,16,17,26,28,31,35,41] and the remaining 4 were interventional studies [15,32,36,42], as shown in Multimedia Appendix 2. In addition, 6 of these studies targeted populations deemed hard to reach [16,17,28,31,32,36], and 6 studies targeted specific conditions or disorders [14,16,17,28,31,32].…”

Section: Resultsmentioning

confidence: 99%

“…Furthermore, 1 study targeted only young adults (aged 23-30 years) [14]. Among the 12 studies, 8 studies used only Facebook for recruitment [14-16,28,35,36,41,42]. Of the remaining 4 studies, 2 studies used a combination of Facebook and Twitter [31,32] and 2 studies used a combination of Facebook and other social media websites [17,26].…”

Section: Resultsmentioning

confidence: 99%

“…Of these studies, 3 studies specifically targeted young and middle-aged adults [24,25,40], 2 studies targeted adolescents [34,37], and 2 studies targeted older adults [35,41]. Martinez et al [22] recruited 35.7% of participants via social media and 35.7% of participants via community-based organizations.…”

Section: Resultsmentioning

confidence: 99%

See 3 more Smart Citations

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

Topolovec-Vranic¹,

Natarajan²

2016

J Med Internet Res

410

328

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BackgroundRecruiting an adequate number of participants into medical research studies is challenging for many researchers. Over the past 10 years, the use of social media websites has increased in the general population. Consequently, social media websites are a new, powerful method for recruiting participants into such studies.ObjectiveThe objective was to answer the following questions: (1) Is the use of social media more effective at research participant recruitment than traditional methods? (2) Does social media recruit a sample of research participants comparable to that recruited via other methods? (3) Is social media more cost-effective at research participant recruitment than traditional methods?MethodsUsing the MEDLINE, PsycINFO, and EMBASE databases, all medical research studies that used social media and at least one other method for recruitment were identified. These studies were then categorized as either interventional studies or observational studies. For each study, the effectiveness of recruitment, demographic characteristics of the participants, and cost-effectiveness of recruitment using social media were evaluated and compared with that of the other methods used. The social media sites used in recruitment were identified, and if a study stated that the target population was “difficult to reach” as identified by the authors of the study, this was noted.ResultsOut of 30 studies, 12 found social media to be the most effective recruitment method, 15 did not, and 3 found social media to be equally effective as another recruitment method. Of the 12 studies that found social media to be the best recruitment method, 8 were observational studies while 4 were interventional studies. Of the 15 studies that did not find social media to be the best recruitment method, 7 were interventional studies while 8 were observational studies. In total, 8 studies stated that the target population was “hard-to-reach,” and 6 of these studies found social media to be the most effective recruitment method. Out of 14 studies that reported demographic data for participants, 2 studies found that social media recruited a sample comparable to that recruited via traditional methods and 12 did not. Out of 13 studies that reported cost-effectiveness, 5 studies found social media to be the most cost-effective recruitment method, 7 did not, and 1 study found social media equally cost-effective as compared with other methods.ConclusionsOnly 12 studies out of 30 found social media to be the most effective recruitment method. There is evidence that social media can be the best recruitment method for hard-to-reach populations and observational studies. With only 30 studies having compared recruitment through social media with other methods, more studies need to be done that report the effectiveness of recruitment for each strategy, demographics of participants recruited, and cost-effectiveness of each method.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

See 2 more Smart Citations

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

Topolovec-Vranic¹,

Natarajan²

2016

J Med Internet Res

410

328

View full text Add to dashboard Cite

show abstract

“…To this end, Facebook also offers more sophisticated targeting options, based on "interests" (for example, "healthy eating" and "bodybuilding"); Facebook gleans this information from information users provide about themselves, such as Facebook pages they like or Facebook groups they join [8]. In other publications about Facebook advertising, "interests" have also been referred to as "keywords" [9][10][11] and "key profile words" [12]. However, as Pedersen and Kurz [13] note, recruiting based on Facebook interests or "likes" will fail to capture many populations.…”

Section: Designing the Advertising Campaignmentioning

confidence: 99%

Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies (Preprint)

Akers¹,

Gordon²

2017

Preprint

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Targeted Facebook advertising can be an effective strategy to recruit participants for a large-scale online study. Facebook advertising is useful for reaching people in a wide geographic area, matching a specific demographic profile. It can also target people who would be unlikely to search for the information and would thus not be accessible via Google AdWords. It is especially useful when it is desirable not to raise awareness of the study in a demographic group that would be ineligible for the study. This paper describes the use of Facebook advertising to recruit and enroll 1,145 women over a 15-month period for a randomized clinical trial to teach support skills to female partners of male smokeless tobacco users. This tutorial shares our study team's experiences, "lessons learned," and recommendations to help researchers to design Facebook advertising campaigns. Topics covered include designing the study infrastructure to optimize recruitment and enrollment tracking, creating a Facebook presence via a "fan page," designing ads that attract potential participants while meeting Facebook's strict requirements, and planning and managing an advertising campaign that accommodates the rapid rate of diminishing returns for each ad.2

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Examining the self‐reported advantages and disadvantages of socially networking about body image and eating disorders

Cavazos‐Rehg

Fitzsimmons‐Craft

Krauss

et al. 2020

Intl J Eating Disorders

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Objective: The purpose of this study is to understand the self-reported advantages and disadvantages of socially networking about body image/eating disorders (EDs) and to examine the openness of these participants to online outreach and support for ED symptoms. Method: A cross-sectional online survey was conducted with a sample of N = 598. Eligible participants were ≥15 years old, English-speaking, and U.S. residents who endorsed posting or following thin-ideal/body-image content on social media. Quantitative measures were used to assess online peer support and online interaction preferences, and to identify ED symptoms. Deductive and inductive qualitative approaches were used to analyze open-ended items about the advantages and disadvantages of social networking about thin-ideal content on social media platforms (SMPs).Results: Among those who posted about the thin-ideal on social media, 70% felt that the peer responses were positive and supportive. Participants generally favored online interaction, and a third stated that they would accept support from someone they did not know online (38%). The most common advantages noted for posting/ following thin-ideal content on SMPs were motivation/encouragement to engage in a certain behavior, socializing, and information giving/seeking. The most common disadvantages mentioned for posting/following thin-ideal content on SMPs were that the content elicits negative/bad feelings, having to deal with the negative consequences/reactions of others when socially networking about this topic, and that it triggers a desire to engage in ED behaviors.Discussion: With these findings, researchers, health practitioners, and social media administrators can devise ways to reduce harmful consequences of posting/following body-image/ED content on social media.

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Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research

Cited by 100 publications

References 27 publications

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

The Use of Social Media in Recruitment for Medical Research Studies: A Scoping Review

Using Facebook for Large-Scale Online Randomized Clinical Trial Recruitment: Effective Advertising Strategies (Preprint)

Examining the self‐reported advantages and disadvantages of socially networking about body image and eating disorders

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